Dove New Nouveau Moisturizing Hydratant Shampoo (400ml)

1. Overview

• Finish & Target: Touchably soft, smooth, and resilient hair finish engineered to restore lipid-water balance and shield strands from daily wear; targets normal to dry, dehydrated, or micro-damaged hair requiring daily moisture locking and fiber protection.

• Texture & Format: Rich, pearlescent white cream formula that lathers into a dense, velvety foam upon contact with water; packaged in a 400ml ergonomic bottle with a flip-top cap.

• Wear & Performance: Delivers continuous hydration deep into the hair shaft without leaving heavy residues; protects hair fibers against daily brushing friction, heat styling, and environmental dryness.

• Key Benefits: Formulated with Dove’s Bio-Nourish Complex (consisting of Fiber Actives and Micro-Moisture Serum). Cruelty-free (PETA-certified), gentle on hair, and formulated for daily use.

2. Key Ingredients & Components

• Micro-Moisture Serum: Specialized lipid emulsion that coats individual hair strands to seal cuticles, smooth micro-roughness, and prevent moisture loss throughout the day.

• Hydrolyzed Keratin / Amino Acid Complex (Fiber Actives): Low-molecular-weight proteins that penetrate deep into the hair cortex to rebuild broken internal bonds and bolster structural strength.

• Glycerin & Sodium PCA: High-efficiency humectant pair that draws moisture into the hair matrix, keeping strands flexible, elastic, and resistant to breakage.

• Dimethiconol & TEA-Dodecylbenzenesulfonate: Protective conditioning agents that smooth surface scales for enhanced light-reflective shine and effortless detangling.

3. How to Use

1. Apply: Wet hair thoroughly. Dispense a coin-sized amount of shampoo into palms.

2. Lather: Apply directly to scalp and roots, massaging gently with fingertips to build a rich, creamy lather.

3. Distribute: Work the lather through mid-lengths to ends to nourish dry fibers.

4. Rinse: Rinse completely with warm water. Follow with Dove Moisturizing Hydratant Conditioner for optimal smoothness and moisture retention.