1. Overview
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Finish & Coverage: Full-coverage matte finish; 13 Marvelous Mauve delivers an iconic, universally flattering cool-toned dusty mauve-pink hue.
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Texture & Format: Creamy liquid-to-matte formula with a velvet transformation, housed in a clear tube featuring a precision angled foot-applicator.
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Wear & Performance: Up to 12-hour transfer-proof, kissproof, and mask-proof wear; engineered to set quickly without bleeding into fine lip lines or flaking over time.
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Key Benefits: High-pigment coverage that delivers rich color in a single stroke while keeping lips comfortable and flexible. Non-sticky, lightweight, dermatologist-tested, and suitable for all skin tones.
2. Key Ingredients
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Isododecane & Dimethicone: Volatile, high-performance silicone-hydrocarbon matrix that allows effortless glide and rapid setting into a flexible, transfer-resistant matte film.
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Persea Gratissima (Avocado) Oil: Nutrient-rich botanical oil packed with essential fatty acids and Vitamin E that deeply conditions lip skin, preventing the drying sensation common in traditional matte liquid lipsticks.
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Synthetic Beeswax & Silica Dimethyl Silylate: Structural wax and mattifying silica complex that thicken the liquid base, ensuring even pigment suspension and a non-shiny, soft-focus finish.
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Tocopherol (Vitamin E): Antioxidant active that shields delicate lip skin against free radicals while preserving formula stability and color integrity.
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High-Density Pigment Blend (CI 77891/Titanium Dioxide, CI 77491/CI 77492/CI 77499/Iron Oxides, Red 7 Lake): Micronized colorants surface-treated for maximum opacity and true-to-shade color retention.
3. How to Use
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Prep: Ensure lips are clean, smooth, and dry. Exfoliate gently for optimal ultra-matte wear.
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Apply: Start at the center of the upper lip (cupid’s bow) using the precision applicator tip and trace outward along the lip line.
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Fill: Sweep the flat side of the applicator across the lower lip in a single stroke to fill completely.
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Set: Allow 30–60 seconds for the formula to transform from a liquid cream into a transfer-proof matte stain before pressing lips together.







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