COLORPOP LIPPIE TOP DOWN

1. Overview

• Finish & Coverage: Rich, velvety matte finish engineered to deliver high-impact, full-coverage color payoff in a single stroke; Shade Top Down is a vibrant, warm-toned peachy coral pink designed to brighten the complexion.

• Texture & Format: Ultra-creamy, lightweight stick formula housed in a sleek, twist-up pencil format with a color-matched base and a slanted tip for precise border lining and filling.

• Wear & Performance: Comfortable longwear performance that glides across lips without dragging, resisting feathering, bleeding, or settling into fine lip lines throughout wear.

• Key Benefits: High-pigment formula infused with hydrating plant extracts to prevent the drying sensation typical of traditional matte lipsticks. 100% cruelty-free, vegan, and free of parabens and phthalates.

2. Key Ingredients & Components

• Shea Butter (Butyrospermum Parkii): Rich botanical emollient packed with essential fatty acids that deeply conditions, softens, and protects the delicate lip barrier.

• Vitamin E (Tocopherol): Antioxidant active that defends skin matrix against environmental stress while conditioning and smoothing lip texture.

• Kaolin Clay & Synthetic Wax Matrix: High-purity absorbent clay combined with structured waxes to eliminate excess shine, provide a soft-focus matte effect, and ensure high structural stick stability.

• Micronized Pigment Complex (CI 77891 / Titanium Dioxide, CI 15850 / Red 6 Lake, CI 77491, CI 77492 / Iron Oxides): Concentrated colorant blend calibrated for vibrant, true-to-tone coral-pink saturation.

3. How to Use

1. Prep: Ensure lips are clean, smooth, and gently exfoliated. Blot off any excess surface lip balm prior to application.

2. Line: Use the sharp, angled tip of the stick to trace the cupid’s bow and outer contours of the lips.

3. Fill: Swivel up a small amount of product (do not over-twist) and glide the flat edge across the center of the lips to fill completely.

4. Pro Tip: Pair with a matching Lippie Pencil lip liner for enhanced perimeter control and extended longwear defense.