Matrix Optic Care Smooth Straight Shea Butter Shampoo

1. Overview

• Finish & Target: Ultra-smooth, sleek, and frizz-controlled finish engineered specifically for straight, chemically straightened, relaxed, or coarse, unruly hair.

• Texture & Format: Rich, pearlized cream-to-foam shampoo housed in a durable professional bottle with a flip-top cap.

• Wear & Performance: Professional-grade humidity defense and anti-frizz discipline; maintains salon-straight smoothness for up to 72 hours while preserving hair alignment.

• Key Benefits: Deeply cleanses and softens hair while controlling stubborn flyaways, preventing split ends, and improving daily combability. Gentle enough for color-treated and chemically processed hair, making it an ideal maintenance cleanser after thermal reconditioning or keratin treatments.

2. Key Ingredients

• Shea Butter (Butyrospermum Parkii Butter): Lipid-rich botanical nut butter packed with essential fatty acids (oleic and stearic) that coats cuticles, restores lost moisture, and softens rigid, coarse hair fibers.

• Sodium Laureth Sulfate & Cocamidopropyl Betaine: Balanced surfactant network that generates a dense, cushioned lather to remove scalp sebum, environmental debris, and styling residues without stripping structural lipids.

• Amodimethicone & Trideceth-6: Advanced conditioning silicone polymer complex that targets highly damaged, porous cuticles to form a lightweight, protective barrier against atmospheric humidity and friction.

• Glycol Distearate: Emollient ester that imparts a pearlized viscosity while conditioning the hair shaft to prevent post-wash static and tangling.

• Salicylic Acid: Mild beta-hydroxy acid that gently exfoliates the scalp surface, dissolving micro-buildup around hair follicles to maintain a healthy root environment.

• Polyquaternium-10: Cationic conditioning polymer that attaches to damaged, negatively charged hair zones to enhance wet-combing glide and structural discipline.

3. How to Use

1. Prep: Wet hair thoroughly with warm water to open cuticles.

2. Dispense: Squeeze a quarter-sized amount into palms and work into a rich lather.

3. Apply: Massage into scalp using fingertips to break down oil and buildup; gently work lather down through mid-lengths and ends.

4. Rinse & Pair: Rinse thoroughly with lukewarm water. Follow immediately with Matrix Opti.Care Smooth Straight Conditioner or Intense Smoothing Mask for optimal anti-frizz results.