e.l.f. Poreless Putty Primer 21g

1. Overview

• Finish & Coverage: Velvety, soft-focus matte finish that creates a smooth canvas for seamless makeup application without adding coverage.

• Texture & Format: Rich, moldable putty-balm matrix that transforms into a smooth, gripping layer upon friction and application.

• Wear & Performance: All-day long-wear performance; locks down foundation, prevents makeup from settling into pores or fine lines, and controls excessive surface shine.

• Key Benefits: Formulated to grip makeup for all-day wear while infusing skin with moisture. Non-comedogenic, 100% vegan, cruelty-free, and phthalate-free; ideal for all skin types, particularly normal to oily skin.

2. Key Ingredients

• Squalane: Plant-derived, bio-identical lipid humectant that provides weightless hydration, improves skin elasticity, and prevents moisture loss under matte foundation.

• Cyclopentasiloxane & Dimethicone Crosspolymer: Advanced silicone elastomers and volatile siloxanes that fill in textural irregularities, line depths, and enlarged pores for a uniform surface contour.

• Oryza Sativa (Rice) Bran Wax: Structuring natural wax that solidifies the putty balm texture while providing smooth glide and skin conditioning.

• Caprylic/Capric Triglyceride: Coconut-derived emollient that softens the epidermal layer, facilitating fast blendability without leaving a heavy or tacky residue.

• Titanium Dioxide (CI 77891): Micro-fine mineral agent that offers subtle visual blurring and light diffusion.

3. How to Use

1. Prep: Cleanse and moisturize skin, allowing skincare to fully absorb before priming.

2. Dispense: Scoop a pea-sized amount of putty primer using fingertips or a dedicated primer applicator brush.

3. Apply & Smooth: Warm the product between fingertips and smooth evenly across the face, focusing on areas with enlarged pores or excess oil (T-zone, cheeks, chin).

4. Set & Foundation: Allow the primer to set for 30 seconds to lock into skin before applying foundation or concealer.