e.l.f. Sheer For It Blush Tint – PLUMS UP

1. Overview

• Finish & Coverage: Dewy, natural sheer finish engineered to deliver a buildable, glass-skin flush of color; Shade Plums Up features a rich, translucent berry-plum hue that adapts seamlessly across light to deep skin tones.

• Texture & Format: Lightweight, water-infused gel-liquid tint housed in a soft-squeeze tube with a precision tip applicator for controlled dispensing.

• Wear & Performance: Long-wearing, smudge-resistant stain performance that fuses effortlessly into the skin without disrupting underlying foundation, providing a fresh, non-sticky glow that resists fading throughout the day.

• Key Benefits: Multi-use liquid tint suitable for both cheeks and lips. 100% vegan, cruelty-free, paraben-free, and phthalate-free.

2. Key Ingredients & Components

• Glycerin & Sodium Hyaluronate: High-potency humectants that bind moisture to the skin, keeping the flush looking fresh, plump, and dewy.

• Niacinamide (Vitamin B3): Skin-restoring active that helps smooth skin texture and improve radiance over time.

• Film-Forming Polymer Matrix: Water-based polymer network that locks pigment onto the skin for a transfer-resistant, weightless stain effect.

• High-Purity Pigment Dispersions (CI 17200, CI 42090, CI 77891): Translucent micronized colorants engineered to diffuse evenly without streaking or patching.

3. How to Use

1. Dispense: Squeeze a tiny dot of tint onto the back of your hand or directly onto fingertips.

2. Apply: Dab onto the apples of the cheeks or along the high points of the cheekbones.

3. Blend: Quickly tap and blend into the skin using fingertips, a stippling brush, or a damp beauty sponge before the tint sets.

4. Build & Lip Application: Layer additional dots for increased color intensity. Pat onto clean lips for a sheer, coordinating berry stain.