Loreal elvive colour -protect purpel conditioner 150ml

1. Overview

• Finish & Target: Smooth, cool-toned, and brass-free finish engineered specifically for highlighted, bleached, blonde, silver, and brassy brunette hair.

• Texture & Format: Rich, violet-pigmented cream emulsion packaged in an ergonomic 150ml squeeze tube for precise shower application.

• Wear & Performance: Intensive tone-correcting and conditioning performance; neutralizes brassy yellow and orange undertones while restoring fiber nourishment and softness.

• Key Benefits: Works synergistically with purple shampoo to seal the hair cuticle, lock in cool pigments, and provide deep detangling moisture without weighing hair down. Safe for daily or weekly color-maintenance routines.

2. Key Ingredients

• Concentrated Purple Dyes (CI 60730 / Ext. Violet 2): Complementary color-spectrum pigments that neutralize unwanted warm, brassy, and yellow tones on contact.

• Cetearyl Alcohol & Behentrimonium Chloride: Cationic conditioning complex that neutralizes static friction, smooths raised cuticles, and delivers instant combability and softness.

• Amodimethicone & Dimethicone: High-performance silicone matrix that coats fragile, color-treated fibers to seal in moisture and provide a smooth, reflective shine.

• Glycerin: Essential humectant active that draws moisture into chemical-stressed hair shafts, preventing post-bleach dryness and brittleness.

• Coconut Oil (Cocos Nucifera Oil): Nutrient-dense plant lipid that penetrates the cortex to replenish lost structural lipids and restore strand elasticity.

3. How to Use

1. Prep: Wash hair with L’Oréal Elvive Color Protect Purple Shampoo and gently squeeze out excess water.

2. Apply: Dispense a generous amount into palms and distribute evenly through damp hair, focusing on mid-lengths to ends.

3. Process:

   • Blonde / Silver Hair: Leave on for 5 minutes.

   • Brunette / Highlighted Hair: Leave on for up to 10 minutes for maximum brassiness neutralization.

4. Rinse: Rinse thoroughly with cool-to-lukewarm water to seal hair cuticles and lock in tone clarity.