Loreal elvive colour -protect purpel shampoo 200ml

1. Overview

• Finish & Target: Cool-toned, brass-free color finish engineered for highlighted, bleached, blonde, silver, and brassy brunette hair.

• Texture & Format: Deep violet-pigmented fluid emulsion packaged in a 200ml flip-top bottle designed for easy shower dispensing.

• Wear & Performance: Instant anti-brassiness performance; neutralizes warm orange and yellow undertones in a single use while gently cleansing hair fibers.

• Key Benefits: Formulated with intense purple pigments to correct color tone via color-theory principles while maintaining hair softness and UV filter protection. Safe for color-treated and heavily bleached hair.

2. Key Ingredients

• Purple Pigment Complex (CI 60730 / Ext. Violet 2): High-density direct violet dyes that counteract brassy yellow and orange hues to restore cool, bright tones.

• Sodium Laureth Sulfate (SLES) & Cocamidopropyl Betaine: Balanced surfactant system that creates a rich lather to lift oil, buildup, and impurities from scalp and strands.

• UV Filters (Ethylhexyl Salicylate): Sun-screening matrix that protects hair fibers against UV-induced color oxidation and photo-degradation.

• Glycerin & Glycol Distearate: Hydrating humectants and conditioning pearlizers that restore moisture balance and prevent post-cleansing dryness.

• Citric Acid & Salicylic Acid: pH-adjusting complex that smooths the hair cuticle, sealing in moisture and boosting light reflectivity.

3. How to Use

1. Schedule: Use once a week in place of your regular shampoo to maintain cool hair tones.

2. Apply: Apply to wet hair, massaging gently into the scalp and working through the lengths to build a rich purple lather.

3. Process:

   • Blonde / Silver Hair: Leave on for 1–3 minutes.

   • Highlighted Brunette Hair: Leave on for up to 5 minutes to neutralize stubborn orange tones.

4. Rinse: Rinse thoroughly with lukewarm water. Follow with L’Oréal Elvive Color Protect Purple Conditioner or an intensive mask.