Sheglam Cheeky Color Jam

1. Overview

• Finish & Target: Natural, dew-kissed, buildable flush finish engineered to add vibrant, weightless color to cheeks and lips; targets dry, normal, or combination skin types seeking a long-wearing, non-sticky cream-to-powder blush effect.

• Texture & Format: Soft, bouncy jam-like cream matrix housed in a compact pot container with a secure screw-top lid.

• Wear & Performance: Blends effortlessly over bare skin or liquid foundation without disrupting underlying base makeup; offers melt-in-place longevity that resists fading and patchiness throughout the day.

• Key Benefits: Multi-use cream color for cheeks and lips with a hydration-boosting complex. Alcohol-free, paraben-free, vegan, cruelty-free, and dermatologically tested for daily wear.

2. Key Ingredients & Components

• Synthetic Wax & Microcrystalline Wax Matrix: Structured wax base that provides the signature firm yet melt-on-contact jam texture, ensuring smooth laydown and even pigment distribution.

• Caprylic/Capric Triglyceride & Isononyl Isononanoate: Lightweight emollients that deliver a silky, non-greasy cushion feel, allowing pigments to glide and blend seamlessly across the skin.

• High-Purity Pigments & Mica: Light-reflecting mineral powders that deliver rich color payoff with a soft-focus tint rather than flat or chalky coverage.

• Tocopheryl Acetate (Vitamin E): Lipid-soluble antioxidant that conditions the skin barrier, prevents pigment oxidation, and maintains moisture comfort throughout wear.

3. How to Use

1. Prep: Complete your base makeup routine (liquid or cream foundation/tint).

2. Dispense: Swirl a clean fingertip, dense stippling brush, or beauty sponge into the pot to pick up a small amount of product.

3. Apply: Tap onto the apples of the cheeks and blend upward along the cheekbones. Can also be dapped onto the lips for a matching monochromatic flush.

4. Build: Layer gradually until the desired color intensity is achieved. Set lightly with translucent powder if a extra-matte finish is preferred.